And yes, we’re super duper excited. Can you tell?
When it was revealed last year that Ms Knowles would be launching a joint venture with Topshop chief Sir Phillip Green, fans of the 34-year-old singer were practically champing at the bit for details.
Save for a soft release date (April 2016) there wasn’t too much information about the label, only that Queen Bey would be taking the helm and that the venture wouldn’t be just another celebrity collaboration. The yet unnamed athleisure collection would exist as a separate, permanent label within Topshop and would be available to buy during the spring.
But guess what? The waiting (thankfully) is now over - and Ivy Park is about to take the sportswear industry by storm.
The collection, comprising of 200 pieces incorporating clothing, footwear and accessories across all sports disciplines, is being launched in stores and online from April 14th, and Bey took to Instagram earlier to give us an exclusive peek at what's to come. This one from @weareivypark:
And this one from Beyoncé's personal account:
Read More: Beyonce Net Worth - How Much Does She REALLY Earn?
A winning team of tank tops, logo sweatshirts and tees, and leggings in low, mid and high rise fits has us raring to get exercising, and because the range is tailored to be high functioning sportswear, we have Bey’s guarantee that the pieces will be practical as well as stylish.
And with prices starting from just £14, you can own a little bit of Bey without breaking the bank.
The pieces will be available in Topshop, JD Sports, Selfridges and Net-A-Porter.com respectively, but don't hang about. Chances are they won't be around for long...