ASOS White Campaign Imagery

The relaxed shape and cool stripe detail on this coat send it straight to the top of our wish lists


ASOS always has its finger on the pulse of all things fashion with their up-to-the-minute designs, and their latest range is certainly no different. The brand have just announced the relaunch of ASOS White; the effortless and individual capsule collection they treat us to every other season and we reckon this is the best range yet.

For their SS14 line, the brand have really homed in on the Normcore feel of the current trends (if you don't know what Normcore is yet, acquaint yourself with our explain-all article here). 

ASOS White Campaign Imagery

With a palette of gentle pastels partnered with navy and grey tones, the hues are easy to wear and blend together perfectly in the shape of leather coats, tailored trousers and simple silk shorts. Playing with proportions and clean lines this season, ASOS White perfects light layering and uses barely there straps to create clean silhouettes.

Transparency is another key trend the capsule ticks off, with sheer fabrics on dresses and tops paired with soft triangle bras worn underneath for subtle extra layer. Prints are inspired by watercolour art with abstract brushstrokes appearing heavily on T-shirt shapes and slip dresses. Stunning. 

With prices starting at a mere £20, this is one exclusive collection you can't afford to miss. The range has just started to land on site now but with designs so chic, we doubt they'll be hanging around for long... 

By Maxine Eggenberger

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