ASOS welcomes Needle & Thread to its online fashion portfolio
Online shopping mecca ASOS is renowned for being ahead of the game when it comes to introducing the coolest new fashion brands to the table, and their newest recruit, Needle & Thread is no exception.
The handiwork of creative director Hannah Coffin, the 25 piece fashion collection available on ASOS.com comprises of bold mini dresses and bohemian shift dresses that scream out for some summer sunshine.
Hand-embellished and created with a bespoke attention to detail, Needle & Thread is anything but throwaway fashion.
On launching the fashion collection, Hannah revealed: “Having always wanted to run my own label, the launch of Needle & Thread is the realisation of an ambition I've had since I was fourteen, to create something wearable and versatile in an area of the market that I felt the signature style of my designs could fill. Working with my teams in the UK and India has made it possible, combining the skill sets of both to complement each other. It's a cherished process and a real labour of love that produces pieces that almost have a one-off feel about them.”
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