Ever since Apartment C opened its opulently-stylish doors earlier this year we have noted it as the place to stock up on exquisite under-the-radar underwear brands - as well as have a cheeky sup on a tea-cup full of Hendricks Gin come late afternoon.
Stocking labels such as US hot imports VPL, The Lake and Stars and Britney's favourite Dutch brand, Marlies Dekkers, plus the always-desirable Princess Tam Tam and Damaris, this is a veritable treasure trove of lust-worthy pieces. There's even a quirky range of perfumes and trashy 70s original paperbacks (think Jilly Cooper's Octavia)!
If you're interest has been piqued then look sharp - their summer sale is fully underway and you can snap up bargains such as this Lakes & Stars hot pink set on sale for 50% off (bra now £43 and brief £27) as well as this slick VPL set for £180.
Apartment C, 70 Marlybone High Street, W1, www.apartment-c.com