It's full throttle into the festival season, campers, which can only mean one thing - you've either already trashed your tent at Glasto or are gearing up to unearthing it in time for Reading and Leeds. Either way, for every festival desire and, dare we say, practical requirement head to Marsh-mellow - Spitalfields' jaunty new store which is entirely dedicated to the art that is festival-going.
From Kate Moss-esque Hunter wellies to swish linen trilbies, to walkie talkies (genius for the inevitable mobile expiration) to teepees and torches, they have everything you could possible think of and everything you've no doubt overlooked - and, natch, a whole lot more stylish than your average outdoor store.
If all our celeb-fuelled galleries of everyone from Lily Allen to Charlotte Church hanging out at a Brit-fest have swayed you that fun really is all about a muddy field and some face glitter, then you can also pick up tickets to festival delights still to be had this summer. Look sharp, we say, and get thee to the East End - or if you can't manage that luckily they sell online too.