Almost Famous – THE label for hot party frocks

Almost Famous – THE label for hot party frocks
Nick Harvey

London label Almost Famous (loved by Mischa Barton and Dannii Minogue) is the go-to label for unique party dresses. This maxi was a hit on InStyle’s Entertainment Editor, Danielle Hine at Elton John’s White Tie and Tiara Ball.

As well as feeling the love from Mischa Barton and Dannii Minogue, London label Almost Famous won some admirers amongst the glam-istas at Elton John's White Tie and Tiara Ball last week. (Special thanks must also go to the lovely Jake at John Frieda for the super-swanky up 'do).

In fact, Cavalli-clad Geri Halliwell was so enamoured of my Almost Famous Boho Print Maxi, left, (£210, available from mid-August), she stopped me when I was mid-interview with her and said: "Your dress is lovely. Where's it from - is it vintage?"

But, phew, I didn't have to trawl through musty rails of old clothing, gagging at the smell of mothballs. Because Fitzrovia-based Almost Famous is, er, famous for its retro-inspired clothing.

Designer Juliana Oei takes her influences from never-less-than-uber-chic icons like Audrey Hepburn, Jackie O and Coco Chanel.

For summer think 60s style crochet ruffle dresses, 70s influenced jewelled shifts and cute 70s halternecks and statement-making floral Macs to name a few of the delicious pieces on offer.

With amazing prices ranging from £50-350, I predict a riot.

To place a pre-order for the Boho Print Maxi or for further information call 0207 637 2622 or visit the store at 3 - 4 Percy Street, London W1 or log onto

By Danielle Hine


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