With, William Kim, formerly of Burberry, now at the helm, AllSaints has fast gathered a legion of new celeb fans, from Rachel Zoe to Jessica Biel, and is top of our high street hot list, too.
Its edgy off-duty pieces and cool winter coats are all perfectly showcased in the brand's new campaign. Starring a hipster cast of model-stroke-actors, dancers and singers, the shots are a seriously hot display of Great British talent and fashion coming together.
While violinist Marques Toliver and film maker-cum-actor Tony Ward make up the quota of super stylish men on the shoot, singer and sculptor, Sophie Dickens, and ballerina, Vita Kan, are doing it for the girls.
After playing dress-up, Sophie shared her favourite piece from the collection; the Grasp leather jacket, "because it’s quite cosy but looks really awesome". Meanhwile, ballerina Vita said she loves collection simply because it makes her feel "sexy". We'd have to agree.
By Hayley Spencer