In what has to be the most star-studded campaign in history, a troupe of 38 celebrities and fashion icons have banded together to help promote a very worthy cause.
Spearheaded by Alexander Wang, the acclaimed designer has partnered up with emerging charity DoSomething.org to help promote youth and social change by creating a charity t-shirt.
In conjunction with the brand's 10th anniversary, Wang designed co-branded DoSomething hoodies and t-shirts, with 50% of the retail price of the merch going straight into the DoSomething kitty. The main objective of the project? To raise both funding and awareness, as the charity continues to grow its message on a global scale.
To help promote the project, Wang tapped some of his most famous clients to partake in the campaign, which sees the likes of Kate Moss and Kim Kardashian don the tees in their own way. Yep, there’s not a Z-lister in sight…
The portraits were shot by renowned photographer Steven Klein, with a total of 38 noteworthy celebs taking part. Each campaign star was hand selected by Alexander Wang himself, and he feels each person within the series can help ‘influence youth with a strong, relevant voice.’
Joining Kim and Kate in the venture is the starry likes of Kanye West, Kristen Wigg, Pamela Anderson, Cara Delevingne, the girls from Haim, Beth Ditto, and even Rod Stewart.
And, with so much star backing, we can guarantee that the monochrome tees and hoodies are going to sell out. Fast. Available on www.alexanderwang.com and Alexander Wang stores around the world right now, you’ll definitely want to get your hands on one before they’re all gone.
Oh, and it's worth noting that they won’t hurt your bank balance either. Yay! The DoSomething t-shirt is priced at just £36, and the hoodie is an affordable £69 – a small price to do good and look cool, don’t you think?
We’ll be styling ours out with girlfriend jeans, a pinstripe blazer and pointed ankle boots. What will you wear yours with?