Alexander McQueen releases its hugely anticipated campaign for Autumn Winter 2012, shot by David Sims. Finnish beauty Suvi Koponen stars with slick, icy cropped locks.
It's a pretty abstract affair as she strikes a series of robotic poses inside a giant faux snowflake. As well as sporting the reflective visor seen on the runway, she wears a series of show-stopping layered tulle dresses and fur-tipped jackets.
And with her penchant for McQueen, we're sure it won't be long before we see Kate Middleton donning some of the new collection's eveningwear in a more down-to-earth setting.
By Hayley Spencer