Alexa Chung for Maje

Maje

Alexa Chung for Maje

Maje

Alexa Chung for Maje

Maje

In her first modelling gig of the new year, Alexa Chung works her signature understated style for Maje's Spring Summer '13 fashion campaign.

ALEXA CHUNG PICTURES

Inspired by Andy Warhol's Factory, it's a swinging '60s affair that sees the British fashion siren lounging against a backdrop of Pop Art-style cushions that feature slogans from Parisian road signs.

As for the clothes - there's petrol-hued jumpsuits, floaty silk dresses and sweet striped tops, all complimented by Alexa's lean frame, tousled hairstyle and doe eyes.

WATCH OUR ALEXA CHUNG FASHION VIDEO...