Alexa Chung

Alexa Chung


It’s about time somebody approached cute-as-a-button Alexa Chung about doing a clothing-line collaboration, and we think there’s nobody better than US company Madewell to take her on as a team-mate.


But we couldn’t be happier that Alexa, who was also recently named the new face of Pepe Jeans, waited to choose the perfect line to showcase her nonchalant style. Known for its cool button-downs and oh-so-perfect jeans, the youthful brand is a match made in Americana heaven for tomboyish Alexa.

And if you’re tired of the Eighties strong-shoulder look, you’re in luck – we can expect to see oversized wool jackets, velvet and polka-dot dresses, high-waisted trousers and anything with a nod to the 40s and 60s from our laidback lady.

We’re still a bit sad she’s not hosting any more shows on MTV, but we’re thrilled to see what she’s got in store for the fashion industry!

Aching for more effortless fashion? Check out Madewell’s website.

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By Monica Derevjanik