We’ve known it all along but last night it was confirmed: Alexa Chung is Britain’s greatest style icon. The TV presenter and fashionista scooped the Style Icon gong at the British Fashion Awards wearing a darling pale pink Chanel frock coat complete with black petticoat and towering platform heels. Alexa, who was voted in by the public, was handed the prize by the legendary Bryan Ferry and shyly told the audience that she was very honoured for the accolade.


Perhaps the Alexa magic also facilitated another win last night – the Designer Brand award was presented to Mulberry’s Emma Hill, creator of the ubiquitous Alexa satchel bag. The designer beat out Victoria Beckham and Pringle of Scotland to the coveted award.

Other big wins of the night included Lee Alexander McQueen, who was awarded a posthumous award for Outstanding Achievement in Fashion Design, Celine’s Creative Director Phoebe Philo for British Designer of the Year, shoe designer Nicholas Kirkwood for Accessory Designer, design duo Meadham Kirchoff for Emerging Talent and Burberry for the Digital Innovation award – a new entry this year.

It was without a doubt the most fashionable crowd in the most fashionable venue (the re-vamped Savoy Hotel) in all of Britain thanks to impeccably-dressed mega-stars including Victoria Beckham (in one of her own creations), the Prime Minister's wife Samantha Cameron (in Osman Yousefzada) American starlet Emma Roberts (in Julien Macdonald), Naomi Campbell, who tearfully accepted the Special Recognition award for her contribution to the British fashion industry wearing in Sarah Burton’s design for Alexander McQueen, Thandie Newton (in Peter Pilotto), Daisy Lowe (in Elie Saab) and Lara Stone (in Calvin Klein). The catwalker, who recently married David Walliams, picked up the Model of the Year award and joked: “Maybe this award will increase my public recognition because when I walk down the street with my husband I often get mistaken for Matt Lucas.”  

Congratulations to the winners!

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By Maria Milano