a model walks at Jonathan Saunders for AW15
1. There’s a brand new venue
Since 2009 we’ve been used to seeing fashion editors struggle to negotiate the cobbles in their vertiginous heels at beautiful Somerset House on The Strand but this season, the main catwalk space will be in, err, a multi-story car park. Bear with us though – we’ve actually been to plenty of cool shows at Brewer Street car park in the heart of London’s Soho (it’s a favourite of InStyle’s columnist Henry Holland for his House of Holland show) and the edgy location is probably a better reflection of the style and cool that London Fashion Week creates. Let’s just hope those fashion eds can manage all the steps…
2. Florida Flamingo Fleet at Felder Felder
For those not lucky enough to get a ticket to the Felder Felder show, you’ll get a taste for the collection if you just keep your eyes peeled. Because BMW has teamed up with Daniella and Annette - the sisters behind the label - to ferry them and their FROW around London in eco-conscious i3 cars printed with the same flamingo designs from the show. Not only that, if you tweet a picture of the cars using #iSpyFlamingo and tagging @FelderFelder and @BMW_UK, you could win a dress (in your size, of course) from a recent Felder Felder collection. How cool is that?
3. The Burberry buzz
The biggest show on the schedule, celeb-wise, has to be Burberry on Monday afternoon. Set in Kensington Gardens, it has played host to FROWers such as Harry Styles, Kate Moss and Paloma Faith in recent seasons. There is always a live performance from an up-and-coming artist too – last year we were treated to the soulful vocals of James Bay and in the spring, it was Clare Maguire. We can’t wait for this show and we won’t be a second late, because it’s one of the few shows that ALWAYS starts bang on time.
4. The invitations
While Paris and Milan for the most part keep their invitations chic and concentrate on calligraphy to wow us, LFW invitations are the most fun and quirky of the lot and they’ve just started arriving in the office. For Paul Smith, it’s a silk pocket square, and Amanda Wakeley’s metal invitation is tucked into a leather pouch that can be re-used as a luggage tag. Handy. Our favourite so far? Hunter Original’s festival headphones, as "modelled" here by me. We’re expecting LOUD music at the show.
5. The most creative designers in the world, right here
London is known for its edgy, creative designers and that’s what makes our capital city the best (biased? Us?). Obviously we love going to Milan and Paris, but when we’ve got the likes of Christopher Kane, Jonathan Saunders, Mary Katrantzou and Roksanda right here at home, influencing everyone everywhere else, we can’t help but feel pretty proud.
We’re not sure how it’s going to work out this season with the new venue, but watching the street stylers is always a great way to pass the time between shows. They used to just hang around on the cobbles at Somerset House, looking cool (or sometimes, just plain bonkers), waiting for someone to take their picture. (NB: if you want to spot the real fashion editors, they’re more often than not the ones wearing jeans, a white T-shirt and Nike Air Force 1s) This season though, street stylers will have to pass the time in Soho…get used to sex shop backdrops, people.
7. Model fever
The calibre of models jetting in for LFW has skyrocketed in recent years, thanks largely to the fact that Britain is home to some of the hottest models in the business (Jourdan, Edie, Sam, some girl called Cara). We’re sure we’ll see Kendall walking in some of the more high profile shows on her way to Paris and Milan, and SURELY MOTM (model of the moment) Gigi Hadid will open the Topshop Unique show on Sunday. Well, she is the current face of the brand’s campaign…
8. The stuff we’re up to
Of course, we’re excited about LFW because we’re lucky enough to be there (we're so excited, we did a load of cat gifs to demonstrate). And we’re doing loads of fun stuff to keep you up-to-date with the latest action. Every day the team will be posting pictures of their outfits right here on the website, our editor Charlotte Moore will be doing show reviews on Twitter in just 140 characters per show (follow @InStyle_UK to catch those - they should be interesting!), and if you head here, you can see everything LFW-related all in one place.
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