It goes without saying that every girl needs a great fitting pair of jeans in her wardrobe, so why is it so hard to find the perfect match?

Levi’s might just have solved all those denim fashion dilemnas with its new Lot 700 collection, featuring a tighter silhouette and look-amazing lift.

The range boasts a fit, colour and wash to suit the needs of every modern woman and addresses every denim woe we’ve ever had.

Saggy knees and shape loss? Lot 700 Levi’s has the most advanced stretch technology, comprising of the latest fabric innovations to ensure that your jeans hold their shape and ‘ping’ back no matter what the movement of the wearer.

A plethora of confusing styles? Lot 700 gives the girls their own number with a simple classification system, all available in a variety of colours and washes.

710 Super Skinny: Super-sexy and form-fitting

711 Skinny: A touch less closely cut

712 Slim: Simple and chic

714 Straight: The timeless and essential fit

715 Bootcut: The ever-flattering and leg-lengthening number

721 High-Rise Skinny: A glamorous close fit and higher waist

Poor quality and design? The new 700 series is built on 80 years of denim expertise, with the first pair of Lady Levi’s, Lot 701, arriving on the scene in 1934. Eight decades later, the collection remains true to its roots, whilst continually evolving to make sure the brand's denim is relevant in today's world.

Nothing makes you feel more comfortable and confident than a pair of super flattering jeans. Pair your Levi's with a boyfriend shirt, lose v-neck t-shirt or winter knit for effortless chic.

Lot 700 is available now in Levi’s stores, selected retailers and online at