This New Swimwear Brand Will Make You Look Like The Beach Goddess You Always Knew You Were

This New Swimwear Brand Will Make You Look Like The Beach Goddess You Always Knew You Were
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InStyle's stylist, Hannah Lewis, travelled all the way to Cannes for the launch of new resort swimwear brand Lelloue. Here, she shows you why it's about to blow up your Insta feed

I wouldn't jump on a plane for just any brand launch, but when I heard that PPQ's Creative Director, Amy Molyneaux, had created a 60-piece swimwear collection alongside Co-founder Helen Johnson, I was all over it. I hit the fabulous launch party at Villa Saint George in Cannes to check out the range myself and am pleased to report that it has everything. Allow me to introduce you to the uber sassy, ultra glam Lelloue.

Available from August, Lelloue's debut collection will work for all your vacay wardrobe needs: from laidback printed swimsuits to floor length sequin gowns, you'll find something you love. 

RELATED: InStyle's best bikinis 2017 shopping edit

Lelloue was born out of a desire to make things easy when you are travelling but at the same time stay stylish," said Creative Director Amy Molyneaux. Her plan is for Lelloue to be a one-stop vacation shop that could take you from boat to beach to bar in one clean sweep.

All with a serious feel for 90s glamour, there are five themes that run through the collection: black and gold, sailor gold, love lace, rose rock and leopard yellow. My favourite of the themes was the sailor girl, which is made up of blue striped cotton trousers, jumpsuits and one-pieces which can be easily mixed and matched. Their high-cut swimwear and pure silk fabrics are enough to make anyone feel super-sexy and confident.

RELATED: The best swimsuits for 2017 to shop RN

Available to pre-order any day now from Lelloue.com where you can pre-order for August. Prices will start from €100 for bikinis and range up €5,000 for lavish embellished gown. So we’re talking luxe and seriously glam. Prepare for a Lelloue onslaught on your Insta feed. 

Take a look at my favourite picks from the collection below and how I styled them for a weekend in Cannes.

Get My Look: White Embroidered Playsuit, Lelloue, Pointed Kitten Heels, £545, Manolo Blahnik, Retro Sunglasses, £310, Cutler and Gross

Get My Look: Silk Tie Front Crop Top, Lelloue, Striped Cotton Trousers, Lelloue, White Slip-on Mules, £505, Gucci, Raffia Bag, £220, Heidi Klein

Get My Look: White Embroidered Ruffle Bikini, Lelloue, Blue Cotton Stripe Shirt, Lelloue, Straw Hat, £60.79, Nanushka, Rafia Bag, £220, Heidi Klein

Get My Look: White Embroidered Swimsuit, Lelloue, Round Rafia Bag, £51.64, Ellen and James

Get My Look: White Embroidered Playsuit, Lelloue, Pointed Kitten Heels, £545, Manolo Blahnik, Retro Sunglasses, £295, Cutler and Gross

Get My Look: Blue Striped Swimsuit, Lelloue, Blue Star Printed Shirt, Lelloue, White Round Sunglasses, £310, Cutler and Gross, Round Rafia Bag, £51.64, Ellen And James

 

 
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