Margaret Qualley in the new Kenzo World video
Haven’t seen the new Kenzo World advert yet? We spent most of yesterday absolutely hooked so advise that you grab some headphones, like, NOW, and take a look.
Why is it so brilliant, you ask? Well firstly, this is an advert for a fragrance! None of your usual whimsical fields of flowers, kissing couples, or speeding motorbikes. No, this is directed by Spike Jonze (more amazing examples of his work to come), has an incredible original soundtrack by Sam Spiegel, and stars actress and dancer Margaret Qualley being an absolute boss. Seriously, her dance routine, facial expressions and somersaults Simone Biles would be proud of have us in awe of her. It’s totally bonkers, but it’s AMAZING!
The best thing about it? That dance routine comes out of nowhere. It’s just not what you think is going to happen at all. Which got us thinking…what other unexpected dance routines have we loved over the years? Leave those headphones in guys, there’s more to come…
Weapon of Choice, by Fatboy Slim
Thought the style of that Kenzo ad was familiar? That’s because it was directed by Spike Jonze, the very same who directed Christopher Walken in Fatboy Slim’s Weapon of Choice music video. Literally can’t get enough of watching this one.
‘Dancing Man’ Guinness commercial
Rewind to 1995 and remember that unexpected dance routines are nothing new in the world of advertising. Though this chap isn’t quite as skilled as Margaret Qualley, he’s just as entertaining.
Joseph Gordon-Levitt in 500 Days of Summer
Granted, it IS a pretty quirky film, but when we first watched this we didn’t know this dance scene was on the cards, especially the Snow White moment when a cartoon bird lands on his shoulder.
Lonely Boy, by Black Keys
My train of thought when I first watched this one: ‘Who’s this guy? This doesn’t look like a music video. He’s just standing there. What’s going to happen? Oh wait, he’s dancing! What next? He’s literally going to just dance on the spot for the whole song? Amazing.’
Tom Cruise in Risky Business
We’ve all seen it before but it wouldn’t be right to write an article about unexpected dance routines and leave out the one with the sock slide.
Chandelier, by Sia
When an 11 year-old girl appears in a music video in a blonde wig, you really REALLY don’t expect her to be as mind-blowingly good as Maddie Ziegler, who went on to star in a further three Sia music videos.
Oscar Isaac in Ex Machina
Oscar Isaac is one of those actors that can just turn his hand to anything (did you spot him in Star Wars: The Force Awakens? He looks totally different!). With this rather sinister routine in Ex Machina, we reckon he'd be top of the list to play Tony Manero if they remake Saturday Night Fever. Those hips!!
Tom Cruise in Tropic Thunder
It’s weird that Tom Cruise appears in this list twice, but there you go. Here he is doing some sinister moves as the character Les Grosman. Ew.
Since I Left You, by The Avalanches
A music video with a dancing coal miner AND girls in 1980s-style lycra? The absolute epitome of the word ‘unexpected’.
The way he carries on after the music stops and no-one claps gets us every time.
It’s Oh So Quiet, by Bjork
What you have to remember about this is that there was a first time you saw this video and heard this song. It’s not unexpected now, but it was once! Oh, and it’s another genius video from Spike Jonze, too.
Why not have a massive Bollywood-style dance routine at the end of the film we say?
Have we missed any? Let us know in the comments below!