Jonathan Saunders Joins Diane von Furstenberg

Jonathan Saunders Joins Diane von Furstenberg

The London Fashion Week favourite is heading across the pond to be Chief Creative Officer at DVF

When Jonathan Saunders closed his eponymous label last year we were really rather sad about it. We loved his London collections here at InStyle HQ – they were a rare thing in the world of catwalk designs, in that you could actually wear them comfortably as a normal person. The proof? Multiple members of the team own one of his trademark waffle jumpers.

And in the last few months there have been rumours galore speculating on his next move, mostly expecting him to take the helm at Dior, which hasn't had a creative director since Raf Simons left the fashion house in October 2015. Instead, Saunders is upping sticks from Hackney and moving to New York…because where else would you go to work for Diane von Furstenberg?


DVF herself is not going anywhere either, and will retain her title as Founder and Chairwoman of the brand. “Jonathan's extraordinary passion for colours and prints, his effortless designs, and his desire to make women feel beautiful make him the perfect creative force to lead DVF into the future,” she said “I could not have found a cooler, more intelligent designer and I cannot wait to watch him shine as our chief creative officer.”

He sounds pretty excited about it too: “The spirit with which this brand was founded is incredibly relevant today. I am thrilled to be part of its next chapter.” Known for bright, retro prints and totally wearable shapes, we can’t wait to see what the former furniture designer has in store either.

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