The inaugural Green Carpet Fashion Awards held in Milan last night were a firm reminder that being environmentally conscious of the clothing you adorn yourself with doesn’t mean you can’t be utterly chic. The likes of Gisele and Dakota Johnson showed that being environmentally friendly doesn’t mean you are a ‘tree hugger’ who wears largely earthy tones; you CAN be a sustainable glamazon!
Set in Milan’s famous Piazza della Scala the Milanese fashion council, Camera Nazionale della Moda Italiana (CNMI) held an awards ceremony that rivalled the Met Gala in terms of its star power with all the attendees wearing custom made ensembles that had been sustainably sourced. We aren’t talking dresses made from plastic bottles here, instead a gang of gowns that prided themselves on craftsmanship. As CNMI's Carlo Capasa stated he hoped the event showed the industry that, "fast fashion doesn't have to be the future of fashion, there is a more organic way to embrace the future."
Co-hosts Colin and Livia Firth let a star studded line up down the green carpet with Gisele headlining the guest list as she attended to collect her Eco Laureate Award for her continuing work on raising the awareness of the deforestation of the Amazon.
Wearing a green (how apt!) floor length Stella McCartney gown, hugging every inch of THAT body perfectly, Gisele caught up with our Joshington Hosts and remarked how she casually just dropped Stella herself a call to resource her gown for the evening – talk about having the best pals on speed dial! Make sure you check back later in the week for the full video as the icon reveals she loves nothing more than a spot of gardening - Charley Dimmock eat your heart out!
Arizona Muse joined Gisele by sashaying around in Stella McCartney but they weren’t the only ones showing off their mode behaviour with Karolina Kurkova in Salvatore Ferrgamo and Naomi Campbell. Fresh from her rapturous appearance in the Versace finale, the diva known as Naomi took to the stage at the square’s Teatro alla Scala Opera House in a Versace gown lightly dusted with feathers.
Speaking of models they don’t come much sassier than Victoria's Secret angel, Elsa Hosk who channelled her finest flamenco emoji in Alberta Ferretti, remarking, “it’s such an honour to wear Alberta’s creation, she is such an amazing woman and she even makes the backstage of her shows so much fun by having wine around!” Well we wouldn’t pass up an invite, Alberta…
Also flying the flag for creating a sustainable fashion industry, Marion Cotillard made her first red carpet appearance as a blonde bombshell. Skipping in an hour later than planned the Oscar winning actress put in an equally award worthy appearance in Dior.
In a real Armani sandwich, Mr Giorgio Armani was flanked by Zoe Saldana and Lauren Hutton on either side - granted that was a VERY gourmet sandwich! Mr Armani was in attendance to receive a joint awards with Muiccia Prada, Valentino's Pierpaolo Piccioli and Gucci's Alessandro Michele which raised the roof, as the entire theatre took to their feet to show their appreciation of their efforts in becoming more environmentally minded.
However nothing caused quite the stir like the Valentino seamstresses taking to the stage to accept their award. Wearing their trademark white coats the group were heavily praised by their boss, Pierpaolo Piccioli and the audience couldn’t get enough.
Aside from the glitz and all that glamour the message of the evening was clear: fast fashion is a choice and there is a way to create a truly responsible fashion industry.
Camera Nazionale della Moda Italiana (CNMI), in collaboration with Eco-Age, the support of Ministero dello Sviluppo Economico (MISE), of ICE and with the patronage of Comune di Milano hosted the first Green Carpet Fashion Awards