Us fashion folk are pretty lucky when it comes to seeing (and smelling) beautiful flowers. Dinner party tables to celebrate a new brand are guaranteed instabait with vases of the prettiest blooms. Designers' offices and showrooms are carefully curated with artful stems while nothing says thank you like a giant bunch of freshly cut stems. Check out below for a round-up of our favourite florists. Floral envy guaranteed...
Inspired by the works of the Dutch Masters and Renaissance artists, Victorian flower photographs and the English country garden, Flora's displays are works of art themeselves. Fusing seasonal flowers with rare species and foilage from her own garden, she creates arrangements that are beautiful with a dark twist. Much like her clients that include Alexander McQueen and Givenchy.
Founded by Nik Southern in 2011, Grace & Thorn focuses on naturalistic floral design inspired by the wild English countryside. And having lived in the countryside for over a decade, Nik knows what she's talking about when it comes to British blooms. Christopher Kane, Henry Holland, Topshop and Max Mara are all fans of their whimsical designs. They're also to blame for our terrarium obsession having founded the hashtag #greenupyourgaff alongside their first store on Hackney Road.
If you live in East London you may have spotted Florence Kennedy whizzing by on her flower adorned bicycle. Or walking her Great Dane Huxley, bunches of blooms tucked under her arm. When her husband James founded his bicycle making company Kennedy City Bicycles and Flora spotted a gap in the market for affordable and beautiful bouquets, Petalon Flowers was born. The concept is simple, each week Florence posts a photo of two bouquets on her website and social media channels. Then customers choose which they would like (£28 for a regular size, £45 for large) and Florence jumps on her Kennedy City bike to personally hand deliver each order. She also makes a donation of £1 from each bouquet to Capital Bee, a charity that helps support London's bee population.
Set up by Take 2 Models Director, Melissa Richardson and i-D magazine designer Jocelyn Lloyd, JamJar Flowers is a go-to for experimental and quirky designs. Think displays in enamel Buckets, pilner and pickle Jars and of course their signature JamJars. Showstudio's Nick Knight has a weekly order and they were also created the show invite of the SS15 season - Mulberry's dried flower booklet.
Informal, loose and fresh are just a few adjectives that spring to mind when a bouquet from The Flower Appreciation Society lands in your hands. Marc Jacobs, Roger Vivier, Toast and Anthropologie are all fans. And we're very excited to try our hands at the creative projects in their first ever book (The Flower Appreciation Society. £20, Little Brown)
Hattie Fox stumbled into a career in floristy when she bagged a part time job as one while at university. Seven years later she set out to found her own. You'll now find her 'Keepin' it real in this flower filled world' from her hipster-esque store on Shoreditch High Street.
Scarlet And Violet
After 14 years working with flowers Vic Brotherson set up her own shop in 2006 in-between Queen's Park and Kensal Rise, in north-west London. She hasn't looked back since. A favourite amongst models, Laura Bailey's and Sophie Dahl have her on speed dial while Kate Moss asked her to create her bridal boutique. The result? A beauitful fusion of David Austin roses and lily of the valley.
May 16, 2015 at 1:55pm PDT
Our go-to final Saturday splurge is always this flower shop at Liberty. With an opulent but contemporary style, Nikki creates flowers that look just as good as they smell.
This is like the Deliveroo of the flower world. You enter your postcode, then choose a bouquet from the coolest independent florists in your area.
Although Hayley Newstead won't reveal exactly who her celebrity clients are she has done parties for Armani, Nicole Farhi, the MTV Awards and Madonna. She describes herself as a 'luxurious florist' so you can expect plenty of roses, peonies and orchids.
This company which began in Amsterdam aims to cut out the middleman by delivering straight from the grower to your home. Best of all they provide a vase too so you don't end up having to break up the arrangement and divide into pint glasses. Admit it, we've all been there.
As former PR Director at TOM FORD for 9 years, when it comes to chic flowers Adam Wilkie knows what he is talking about. He and his two his two unnamed partners (so mysterious, so fashion) set up their flower cut business that sells curated fresh blooms direct from the flower markets in Holland to your front door. Think giant armfuls of sweetpeas, ranunculus and hyacinths. It really doesn't get much better.
Apr 19, 2015 at 10:41pm PDT