Primark's autumn winter 2015 collection is hotter than ever.
Nailing this season’s catwalk trends, like 70s and Victoriana, Primark stores are full of bargain buys to update your wardrobe without blowing your whole season budget.
It’s not just our go-to for bargain staples anymore; the high street store's reputation is getting bigger and bigger on the style circuit. With ridiculously low prices, good quality and cleverly designed staples that echo our favourite high-fashion pieces, Primark's quickly securing a place alongside Topshop and Zara as a high street shopping hotspot for all of our wardrobe needs.
Though we’re loving the laidback Bohemian pieces hitting stores for AW15, our favourite of all Primark's clothes has got to be the Louis Vuitton-lookalike lace dress with a black ribbon neck tie.
The Primark autumn 2015 shoes are seriously covetable, too, with tie-up styles which we’ve been eyeing up blow-out versions for months.
Still got last minute holiday shopping to do? Primark’s spring summer collection has everything from beach cover-ups, like tasseled kimonos and kaftans, to chic swimwear and bargain bikinis for every body shape.
Speaking of holiday, achieving that bikini bod has got easier with Primark's new activewear and sports collection. If, like us, the prospect of blowing your pay cheque on the contents of your gym bag doesn’t fill you with excitement, check it out. With tops, leggings and bras in luxe brights and pastels, you can get a whole new gym kit on a serious budget.
One thing's clear: Primark is showing off its fashion credentials in 2015. As well as a premium denim collection, which includes this season’s jean du jour; the flare, it's tapping in to the latest fashion week trends. Reflecting the catwalk, 70s-inspired pieces and stripes play a big part of the new collection. There's a strong accessory offering too, with on-trend mini bags, clutches and classic satchels.
As ever, there’s the usual offering of Primark dresses, shoes and bags, perfect for working into your work wardrobe.
Start Primark online shopping and prepare to be ever-so-slightly amazed...