Primark's new collection is hotter than EVER.
After ticking off all this season’s catwalk trends, like 70s and Victoriana, for autumn/winter, Primark has gone cool and minimal for summer, with genuinely covetable pieces like jumpsuits and slouchy dresses. Now Primark is a high street go-to for quick wardrobe updates without blowing your whole pay cheque.
It’s not just for holiday staples anymore; the high street store's reputation is getting better. With ridiculously low prices, good quality and cleverly designed staples that echo our favourite high-fashion pieces, Primark's quickly securing a place alongside Topshop and Zara.
Though we’re loved the laidback Bohemian pieces hitting stores for AW15, like the Louis Vuitton-lookalike lace dress with a black ribbon neck tie, we're mega excited for summer. It's taking a new direction and it's all minimalist designs and understated palettes, which will work as well in the office as for your summer vacay.
The Primark shoes are seriously covetable, too, with tie-up lookalikes of blow-out versions we've been eyeing up for months.
Thinking of your next holiday? (Who isn't RN?) Primark’s spring summer collection has everything from beach cover-ups, like tasseled kimonos and kaftans, to chic swimwear and bargain bikinis for every body shape.
Speaking of holiday, achieving that bikini bod has got easier with Primark's activewear and sports collection. If, like us, the prospect of blowing loads on the contents of your gym bag doesn’t fill you with excitement, check it out. With tops, leggings and bras in luxe brights and pastels, you can get a whole new kit on a serious budget.
One thing's clear: Primark is showing off its fashion credentials. As well as a premium denim collection, which includes this season’s biggest jean trends, it's got more perennial styles you'll be wearing forever. Reflecting the catwalk, 70s-inspired pieces and stripes play a big part of the new collection. There's a strong accessory offering too, with on-trend mini bags, clutches and classic satchels.
As ever, there’s the usual offering of Primark dresses, shoes and bags, perfect for working into your work wardrobe. For the full Primark shoes collection, including ankle boots and heels, check out our edit of the newest styles.
Start Primark online shopping and prepare to be pretty amazed...