Primark: The New Collection Buys On Our #Want List

Primark: The New Collection Buys On Our #Want List

Primark's new collection is actually really cool. Gone are the days of unsightly tables bursting with messed-up basics and things falling off coat hangers, now the high street store is up there with Topshop and Zara for trend-led (but affordable) pieces.

The winter collection was strong — a minimal Scandi-influenced vibe with muted stripe jumpsuits and cold shoulder tops that were consistently on our #want list. Now this season has landed and it's full of hero pieces, as you can see in our carefully curated edit below.

There's an array of gingham and striped pieces, which we can never resist, especially with that beach finally in sight. If you're looking to start holiday shopping now, then you're in luck as bikinis and denim cut-offs are also landing. If you're like us, and totally into a trend, then Primark needs to be your go-to. They've even got our favourite styling accessory in store too: the corset belt.

Primark shoes are getting better and better with velvet platforms and embroidered espadrilles that you could mistake for being the high end kind. We've taken a closer look and you can also shop our edit of the best primark shoes here.

Getting that bikini bod has got easier, too, with Primark's sportswear. If the prospect of blowing loads on the contents of your gym bag doesn’t fill you with excitement, check it out — with tops, leggings and bras in luxe brights and pastels, you can get a whole new kit on a serious budget.

Start Primark online shopping now and prepare to be impressed with the new collection...

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