Primark's spring summer 2015 collection is full of bargain buys which nail the catwalk trends without causing us to blow our whole season budget, and - if it's possible - autumn winter is looking even stronger. No wonder it’s taking the high street by storm.
The fashion superstore's reputation is big on the style circuit. With ridiculously low prices and cleverly designed staples that echo our favourite high-fashion pieces, Primark's quickly securing a place alongside Topshop and Zara as a high street shopping hotspot for all our wardrobe needs.
It’s not just our go-to for bargain staples, Primark's new collection is looking hotter than ever. There’s everything from print co-ords to 70s crochet throw-ons that'll be perfect for summer and that beach holiday.
Speaking of holiday, achieving that bikini bod has got easier with Primark's new activewear and sports collection. If, like us, the prospect of blowing your pay cheque on the contents of your gym bag doesn’t fill you with excitement, check it out. With tops, leggings and bras in luxe brights and pastels, you can get a whole new gym kit on a serious budget.
One thing's clear: Primark is showing off its fashion credentials for SS15. As well as a new premium denim collection, which includes this season’s jean du jour; the flare, it's tapping in to the latest fashion week trends. Reflecting the catwalk, 70s-inspired pieces and stripes play a big part of the new collection. There's a strong accessory offering too, with on-trend mini bags, clutches and classic satchels.
It's also got your holiday wardrobe sorted on a budget, with chic swimwear and beach cover-ups like tasseled kimonos and kaftans, as well as bargain bikinis for every body shape.
As ever, there’s the usual offering of Primark dresses, shoes and bags, perfect for working into your work wardrobe.
Start Primark online shopping and prepare to be ever-so-slightly amazed...