Primark's new collection is just SO excellent.
After ticking off all autumn/winter’s catwalk trends, like 70s and Victoriana, Primark has gone for a mega cool, Scandi-influenced, minimal look for summer, with pieces like muted stripe jumpsuits and cold shoulder tops that are high on our #want list — and the best thing about it is you can buy them without throwing off your whole month's pre-hol budgeting.
It’s not just for holiday staples and cotton basics anymore, the high street store's reputation is getting better for trend-led pieces. With ridiculously low prices, good quality and pieces that look like the ones we were eyeing up on the catwalk, Primark's secured a place alongside Topshop and Zara.
Though we’re loved the laidback Bohemian pieces hitting stores last season, like the Louis Vuitton-lookalike lace dress, we're psyched for summer. It's taking a new direction with cool designs and understated palettes, which will work as well in the office as for your summer vacay.
The Primark shoes are seriously covetable, too, with tie-up lookalikes of the unjustifiable versions we've been eyeing up for months. For the full collection, including ankle boots and heels, check out our edit of the newest styles. There's a strong accessory offering too, with on-trend mini styles, as well as bucket and beach bags.
Thinking of your next holiday? (Who isn't RN?) Primark’s spring summer collection has everything from beach cover-ups, like tasseled kimonos and printed kaftans, to chic swimwear and bargain bikinis for every body shape.
Actually getting that bikini bod has got easier too with Primark's activewear and sports collection. If the prospect of blowing loads on the contents of your gym bag doesn’t fill you with excitement, check it out — with tops, leggings and bras in luxe brights and pastels, you can get a whole new kit on a serious budget.
One thing's clear: Primark is showing off its fashion credentials. As well as a premium denim collection, which includes this season’s biggest jean trends, it's got more perennial styles you'll be wearing forever.
As ever, there’s the usual offering of Primark dresses, shoes and bags, perfect for your work wardrobe.
Start Primark online shopping and prepare to be pret-ty impressed with the new collection...