Sorry London Fashion Week Catwalks BUT It's All About The Dogwalk RN

Sorry London Fashion Week Catwalks BUT It's All About The Dogwalk RN
Hannah Young

Our Fashion and Celebrity director, Josh Newis-Smith and the Gigi to his Bella, Matilda made their runway debut for the SNIFFIE show ahead of London Fashion Week. Here's what went down, barks and all...

I imagined making my runway debut would be a bit more, you know, Bella like, with a silk robe possibly involved and being flanked by my girl squad, Gigi and Kendall. The night before this momentous moment in my career I keenly watched Kia Gerber strut her way down the Alexander Wang runway on repeat. About/more than ten times!

However the fantasy didn’t quite match reality. My hair may be the same shade as Bella’s but my Gigi went by the name of Matilda and she was a fawn coloured French bulldog. I was barely even the star in fact and instead I was Matilda’s handler. My runway homework was also futile: you can’t strut down the runway when you have a Frenchie sniffing around your ankles and the resulting walk was more ‘crazed woman at Crufts’ than Cindy Crawford junior.

Hannah Young

My catwalk – nay, dogwalk debut marked the launch of Sniffie, the dog outfitter that aims to bring the latest trends to your pooch’s wardrobe and yours, too, with an array of matchy-matchy outfits. Again, very Bella and Gigi…

Sniffie

Skimming the rails backstage to find Matilda and I’s camo combo you actually come across a checklist of big autumn/winter trends (capes, tick! Silky bombers, tick!) and of course dogtooth takes a starring role. As we dress there are an array of animals getting in the zone and diva fits that I haven’t even seen at the Victoria’s Secret show. Bark after bark one pooch demanded more and more biscuits whilst others took to the grooming chairs like pros.

Sniffie

Some might find the desire to dress up your dog and even match them a little ‘too’ much but the founders of Sniffie refute this claim, “some little dogs do need clothing for practical reasons, to keep warm. But others just love it. Look around, you have dogs that jump into their costumes everyday.” Matilda - I can confirm - loved her camo moment, I can confirm.

Sniffie

Ready for combat we line up beside blogger En Brogue and her dog in matching dogtooth, their vibe? Regal AF. Behind us is Teddy The Pom who’s Instagram strap line reads, “fluffier than you,” and as he is given a quick comb before his entrance I looked at his mane and thought, “humans would KILL for a barnett like that, some bitches get all the luck!”

Sniffie

The catwalk went away in a fashion akin to dog years: quickly as if it was in fast-forward. Matilda worked it. I worked it. Then just like that she went back to her life as the former ‘dogwalk’ star in the park, chewing a bone and well me, I feel a bit more Bella.

The SNIFFIE collection retails from £70 for a vest to £200 for a jacket, available to buy from www.sniffiestyle.com

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