Pink That Won’t Make The Boys Wink: The ALT Guide

Pink That Won’t Make The Boys Wink: The ALT Guide

Pink is in, pink is cool and there are a million ways to wear it. Josh Newis-Smith talks you through your options... 

Pink can be a tricky palette to master but it's a huge colour trend for spring/summer 2017. The tone isn’t sugared, brilliant bubblegum or a dusty rose, but rather bright and unapologetic.

Looking to the runways for our inspo, Valentino’s vision was, as usual, somewhat princess in approach with a cape/dress hybrid, Bottega Veneta cinched pink in at the waist with a leather mackintosh coat while Balenciaga took the colour one step further by teaming the tone with purple spandex, for those real bad bitches in the house!


The question is, when it comes to pink, do you go OTT girly or do you pull back from the pigment and go for a more normcore approach? Either way, come on Barbie let's go party - but Ken, babes, you might not like what you see…

How do YOU think pink? Shop our edit of the best pink pieces all available to buy now. 

Prom Queen Pink

Turn yourself into a walking, talking cupcake with ALL the trimmings. But grease the look with a simple tee for a new flavour. This look is otherwise known as the alternative prom-queen look with a seasoning of ‘unicorn.’


Pink ruffle dress

Available at Gucci @ Browns Fashion | £3,230


Tulle skirt

Available at Topshop | £65

Bad Bitch Pink

Power Rangers, are you ready? Power Puff Girls, are you ready? No bad guy is too strong when you slip into this kick-ass attire.


Pink leather jacket

Available at Mango | £59.99

Normcore Pink

All your go-to classics in the sassiest of colours. Consider it the new navy, or black, but less Scandi wannabe.


Pink trousers



Pink double breasted jacket

Available at Zara | £69.99

The It's Never Too Much Pink

Take your spring/summer go-to: the backless loafer and add everything, including the kitchen sink. Or alternatively take pink to the mid century Hawaiian luau via Charlotte Olympia.


Pink backless loafer

Available at Mango | £59.99


Pink heels

Available at Dolce and Gabbana @ Net-a-porter | £1,400

It’s Sporty, Baby!

Why channel one Spice Girl when you can channel two at once? Reebock Classic has teamed up with Local Heroes for an explosion of fuzzy footwear - high kicks have never looked so sass. The collection landed April 12th so go wild.


Pink furry trainers

Available at Reebok X Local Heroes

Milk It Pink

Gingham is having a real gallop around the fashion park at the moment and it's never been chicer to channel a milk maid.


Gingham skirt

Available at Zara | £25.99

Princess Pink

Think Princess Margaret in The Crown. Structured with a cardie over the top. Maybe ditch the pearls, you don’t want to look too much like your Nana.


Pink jacket

Available at Miu Miu @ Net-a-porter | £1,185

Racy and Lacey

Reveal and conceal can always go a long way. So sassify sheer in pleasing pink and flash a bit of bra, just to keep Ken guessing. Racy, much? Pink can sometimes make the boys wink.


Sheer dress



Pink backless loafer

Available at Mango | £59.99

Bygone Pink

Vintage shapes with florals: the summer dream. The end.


Floral pink dress

Available at Topshop | £49

Back to Top