Arket: H&M's New High Street Brand Just Released Its Lookbook. Prepare To Want Everything.

Arket: H&M's New High Street Brand Just Released Its Lookbook. Prepare To Want Everything.

Ever since we got wind of the H&M group's new brand Arket, we've been dying to get a sneak peak at the collection and what’s to come. At last, today, we’ve got hold of all 24 images from their AW17 lookbook and it’s safe to say we are super-impressed.

Consisting of everything from blazers to denims to cosy cashmeres, this brand is about to be a total game-changer when it comes to our everyday wardrobe. 

Prices range from £33-£100, so slightly higher than H&M, which is due to the reflection of the brands aesthetic to bring you beautiful clothes that are ethically considered. 

“Sustainability has been a primary consideration in developing the Arket brand and naturally incorporated in all processes, from the choice of suppliers and materials to informing customers about how to care for their products to prolong their lifespan," say the people behind Arket. 

The first Arket store opens on Regent Street on Friday 25th August, so get down there sharpish – we’ve got a feeling this is going to be a rampage situation. Scroll below to see every piece revealed so far...

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