It's time to bookmark 24 Sèvres. This new shopping website by LVMH only launched this week but it's already becoming a go-to for street style stars.
If you're not familiar with LVMH, it's a luxury goods company that owns brands across several categories, from wine to cosmetics. But most importantly, it's home to some of our favourite fashion houses that are always ahead of the trends—think Louis Vuitton, Dior, Givenchy, and Fendi. This is a major move, especially since several prestigious labels like Céline don't even have online shopping on their websites.
In addition to carrying over 150 luxury brands, including Prada, Gucci, and Maison Margiela to celebrate the launch, the global site has also unveiled a capsule collection of 77 limited-edition pieces designed by 68 local and international brands including Chloé, Miu Miu, Fendi, Givenchy and Proenza Schouler. With the majority of the chosen designers collaborating with another creative friend from the arts, cinema and music scene, each piece offers a modern take on luxury with a unique Parisian angle. Highlights include a Jil Sander sweatshirt made in collaboration with the illustrator Guillaume Le Roux, a Loewe Hammock bag created with graphic design duo M/M Paris, a Proenza Schouler bag created with the Keith Haring Foundation and a Kenzo sweatshirt that features a photograph of the model Iman, shot by Hans Feurer. There are also exclusive pieces from Chloe, Nicholas Kirkwood and Church's.
'Our clients are highly sophisticated and always in search of creativity and innovation,' says Bernard Arnault, chairman and CEO of LVMH. 'With the launch of 24 Sèvres, we are offering them a truly differentiated online experience built on our unique expertise at Le Bon Marché in Paris. Shopping at Le Bon Marché is a special and unmissable experience for both local and international clienteles. With 24 Sèvres, our clients can now enjoy this unique feeling every day and night, worldwide.'
Alongside, established brands like Louis Vuitton and Courrèges, the site will also offer a host of emerging designers including Jacquemus and Atlantique Ascoli alongside more up-and-coming labels like Alice Balas.