Black Friday Clothing Sales

Black Friday Clothing Sales
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Here's how to get a head-start on your holiday shopping strategy...

What Is Black Friday?

Our US neighbours have given us many things - the sitcom that never gets old AKA Friends, Starbucks iced frappuccinos and an addiction to Glossier's Haloscope but one of our most recent favourite imports is the concept of 'Black Friday.' Originating in Philadelphia, the concept and term has slowly made its way to the UK. Held annually the day after Thanksgiving in the US, on the 24th November, Black Friday is essentially the biggest shopping day of the year, with huge discounts across electrics, lifestyle, beauty and best of all fashion too. Last year, in the UK it was estimated that £1.27 billion was spent in the 24 hour period - up 16 per cent on 2015. Further research showed that Britons spent a record £5.8 billion over the four days between Black Friday and Cyber Monday 2016.  Online retailers took approximately £2.8 billion of this - up 20 per cent from £2.3 billion in 2015, according to the data. So with consumers really embracing the concept, 2017 is set to be even bigger and better, with even more retailers taking part.

Best Black Friday Deals 2017...

Last year there were major savings to be made across clothing, shoes, jewellery and accessories, meaning many shoppers took the mantra, one for me, one for a Christmas present. River Island, Urban Outfitters, Guess, Miss Selfridge, House of Fraser, French Connection, Net-a-Porter, all offered 50% off selected lines. Thomas Sabo was giving 60% off selected lines, Monica Vinader 30% while Roland Mouret and Kurt Geiger both offered 20% and The Outnet were offering a whooping 80% off selected items. November is also the ideal time to get those items that you know you'll actually wear for years to come. From a really good pair of black trousers, to the court shoe that will go with everything or a timeless pair of gold hoops, think long-term rather than completely trend-led for the ultimate bang for you buck. Plus with Christmas looming, it gives you the perfect opportunity to start ticking names off your present buying list. Think a cashmere scarf for your granny, a slogan tee for your sister and a totally on-trend oversized tote for your mum. 

RELATED: Where To Buy The Best Black Friday Trainers 

Black Friday Shopping Hacks... 

1. It's all about the preparation...

Look upon Black Friday as your biggest ever shopping mission. Sure, you may have once nabbed a top for half price on the last chance to buy rail in your favourite high street store, but relying on luck doesn't quite cut it when it comes to Black Friday. Instead, you need to spend a couple of hours researching on what you want and working out where you can track it down. Luckily for you we've done all the hard work rounding up the best deals from favourites including Next, Pandora, Topshop and ASOS. The night before sales kick off, set an alarm on your phone and make sure your laptop is fully charged, no one needs a low battery warning sign minutes before you click on check-out basket.

2. Make sure your payment process in up-to-date...

RELATED: Where To Buy The Best Black Friday Dresses 

Debit card or credit or even Paypal? Take the time in advance to work out what payment is going to work best for you. Some credit card companies offer points on certain websites too so now is the time to start actually reading those terms and conditions carefully. It's also worth checking you remember all your logins and passwords to save even more time and that goes for retail sites too. Sign up and create accounts with your favourites now to save the faff of having to do it on the day.

3. Don't spend all your hard-earned cash at once...

RELATED: These Are The Best Black Friday Engagement Ring Sales 

Although it's tempting to tick everything off your list in the first hour, sometimes it can be worth holding out for those items that you're less sure of. Why? Well, often retailers will stagger their deals or add even more discounts later in the day. Make sure you sign up to their newsletters to keep ahead of the game and it can even be worth setting Google alerts. Extreme, yes but when it comes to getting 50% off your dream pair of jeans from Guess or a total bargin from Net-a-Porter then it's totally logical.

 

 
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