What Is Black Friday?
Our US neighbours have given us many things - the sitcom that never gets old AKA Friends, Starbucks iced frappuccinos and an addiction to Glossier's Haloscope but one of our most recent favourite imports is the concept of 'Black Friday.' Originating in Philadelphia, the concept and term has slowly made its way to the UK. Held annually the day after Thanksgiving in the US, on the 24th November, Black Friday is essentially the biggest shopping day of the year, with huge discounts across electrics, lifestyle, beauty and best of all fashion too. Last year, in the UK it was estimated that £1.27 billion was spent in the 24 hour period - up 16 per cent on 2015. Further research showed that Britons spent a record £5.8 billion over the four days between Black Friday and Cyber Monday 2016. Online retailers took approximately £2.8 billion of this - up 20 per cent from £2.3 billion in 2015, according to the data. So with consumers really embracing the concept, 2017 is set to be even bigger and better, with even more retailers taking part.
Best Black Friday Deals 2017...
Last year there were major savings to be made across clothing, shoes, jewellery and accessories, meaning many shoppers took the mantra, one for me, one for a Christmas present. River Island, Urban Outfitters, Guess, Miss Selfridge, House of Fraser, French Connection, Net-a-Porter, all offered 50% off selected lines. Thomas Sabo was giving 60% off selected lines, Monica Vinader 30% while Roland Mouret and Kurt Geiger both offered 20% and The Outnet were offering a whooping 80% off selected items. November is also the ideal time to get those items that you know you'll actually wear for years to come. From a really good pair of black trousers, to the court shoe that will go with everything or a timeless pair of gold hoops, think long-term rather than completely trend-led for the ultimate bang for you buck. Plus with Christmas looming, it gives you the perfect opportunity to start ticking names off your present buying list. Think a cashmere scarf for your granny, a slogan tee for your sister and a totally on-trend oversized tote for your mum. But it doesn't just stop at fashion. There are lots of savings to be made too across tech, think headphones, laptops and televisions and of the best places to get them is Amazon. Here's how...
Become an Amazon Prime member...
Some of the deals during Black Friday are going to be geared towards Prime members, so it's worth considering joining beforehand. This means you can get early access to some of the Lightning Deals on Amazon that don't stick around for long. You might also get extra discounts on prices that have dropped already, or you might get deals that don't apply to non-Prime members throughout the course of the day. At the moment a subscription costs you £79 a year, or slightly more if you go month-to-month, and of course there are a host of other benefits besides improved access to the Black Friday deals.
As the name suggests, these are very short-lived offers that usually involve items where the stock is low, so if you don't jump in when you've got the chance, you might miss out. As Aamzon explain a Lightning Deal is 'a promotion in which a limited number of discounts are offered on an item for a short period of time', and the easiest way to find them is to click through on the Today's Deals page.
Best Amazon Television deals
Plenty of shoppers picked up a smart TV last year. You could, for example, have got yourself a Panasonic TX-40DX600B 40-inch TV for £429 instead of £549.99, or a Sony Bravia KD49XD7004BU 49-inch TV for £550 instead of £799.
Best Amazon Laptop deals
If you've been keeping an eye out for savings on a laptop then Black Friday at Amazon could be your saviour. Last year there were a host of computing deals last year, including £200 off the ASUS Flip UX360UA 13.3-inch Touchscreen Zenbook Notebook (down to £599.99) plus a HP Slimline 410-135na Desktop machine for just £329.99.
Best Amazon Headphone deals
Last year Amazon had more than 50% off the Sennheiser HD 598 headphones plus the hugely popular Sonos Play:1 smart wireless speaker were down to £138 from £169.
Best Amazon Echo deals
You can also expect great deals on a whole host of Amazon's own items, including the the Kindle and Amazon Echo range of smart home speakers. Amazon has replaced the first version of its Echo speaker with a device of the same name. The new Echo is slightly shorter and wider than its predecessor and comes in metal, wooden and material finishes. It is cheaper than the original Echo and comes out in the UK on October 31 so stay tuned for any discount offerings.