See Fashion Photography At It's Most Spectacular With AW17's Hottest Ad Campaigns

See Fashion Photography At It's Most Spectacular With AW17's Hottest Ad Campaigns
Miu Miu Autumn/Winter 2017

From Jaden Smith for Louis Vuitton to Kate Moss for Miu Miu, get a hit of fabulous with the best autumn/ winter 2017 fashion ad campaigns.

Miu Miu

Miu Miu Autumn/Winter 2017

Entitled 'Preservation Hall and Other Stories' this campaign features a string of actresses and models including Kate Moss, Moonlight's Naomie Harris, sisters Adwoa and Kesewa Aboah, Jean Campbell and Eliza Cumming alongside the Preservation Hall Brass Band. Styled by LOVE's Katie Grand the campaign was shot by Alasdair McLellan in New Orleans. 'In certain places and amidst certain sounds, time seemingly circles itself,' the brand explains in a statement. 'Throughout the untamed, thick-aired Mississippi bayou, draped with Spanish moss, the siren of insects is interlaced with jazz melodies somehow both timeless and avant-garde. In the deep American South, and more specifically the port of New Orleans, patois more than a dialect, it’s a way of life. Everything here is a deeply textured bricolage, full of tension and wild energy.'

Coach

Coach 1941

For the Coach 1941 autumn/ winter 2017 collection ad campaign, the brand pays homage to its hometown of New York city. Shot in Brooklyn by Steven Meisel on an old subway train, the campaign portrays a string of models as best friends en route to an adventure. 'We’ve shot our campaigns in a scrap yard, on a suburban street and now in a subway train,'  says Coach Creative Director Stuart Vevers. 'I want the setting to be down-to-earth. The Coach guy and the Coach girl are dreamers, but they live a life we recognize. One of the things I love about Coach is that we are different from the traditional luxury world. We’re not presenting some fantasy lifestyle—it’s grounded in something real and completely of today.'
 

Roberto Cavalli

Roberto Cavalli

Starring Eva Herzigova and Jarrod Scott, this Roberto Cavalli campaign is said to capture 'The natural sensuality and power of this couple, celebrating the womanly beauty perfectly expressed by Eva and the masculine allure of Jarrod, both essential moods that are deeply rooted in the style vocabulary of Roberto Cavalli.' Eva is no stranger to the brand, having worked as a Cavalli muse since the beginning of her career.

Louis Vuitton

Louis Vuitton

Dubbed ”Series 7” this campaign was shot by Bruce Weber and is said to take shape 'in an industrial world of raw elements and stark lines,' where Weber sets 'a Romantic ballet of never-before-seen characters and powerful heroines.' Among the notable names that star in the campaign are Riley Keough, Jaden Smith, Sophie Turner, Catherine Deneuve, and Kevin Michel. Speaking about the shoot, Jaden Smith says: 'Nicolas Ghesquière is one of the most creative people I have had the fortune of working with. I feel so honored to be a part of the LV movement and be on this journey with him....Working with Bruce Weber was one of the most magical experiences of my life. Standing in front of a Legend and learning from him was both an educational and spiritual experience for a young artist like myself. Being able to make an impact on art, fashion and the youth all at once was a dream come true.'

Prada

Prada Autumn Winter 2017

Photographer Willy Vanderperre captures model Kris Grikaite in six different states posing with six different Prada handbags for the Autumn/Winter 2017 season. Said to be inspired by a conversation, the campaign is described as: 'a dialogue, between the different images - each showcasing both the woman and her bags, in luxuriant close-up. A portrait of both femininity, and of fashion, these photographs are striking in their intimacy; they are personal, honest. The different identities assumed by Kris Grikaite are underscored by her accessories; each represent a different side of not only Prada, but the Prada woman.'

Paco Rabanne

Paco Rabanne

Said to be inspired by the 'Poetic spirt of Grunge,' for autumn winter 17, Paco Rabanne's Creative Director Julien Dossena has once again teamed up with Dutch photographer duo Scheltens & Abbenes to create an advertising campaign focused on still-life. Think static TV sets, metal embossed palettes and shoes, dresses and the brand's newest bag shapes, the Paco cage and Paco pouch carelessly placed.

Alexander McQueen

Alexander McQueen

For Alexander McQueen's Autumn/ Winter 2017, the photographer Jamie Hawkesworth shot the model Rianne Von Rompaey in Iceland. With a landscape parallel to the countryside of Cornwall, which inspired the collection, the choice of Iceland is said to provide 'a rich duality between the rugged and romantic.' 

Gucci

Gucci Autumn Winter 2017

Inspired by the sci-fi genre of the 1950s and 60s, Gucci's Creative Director Alessandro Michele takes us on a trip for autumn winter 2017. Transporting the collection to a parrallel universe, photographer Glen Luchford captures  a cast of humanoids, aliens, robots and earthlings on a Gucci invasion.

Christopher Kane

Christopher Kane Autumn Winter 2017

Entitled ‘Craft and Work’, photographer Alasdair McLellan captures model Cara Taylor in a variety of industrial-esque settings. 'We were looking at an aesthetic that is quite brutal and beautiful this season,' explains Kane. 'We really wanted an idea of a heroine from the factory floor, like the women who craft and have always crafted the incredible historical fabrics found in the collection. We wanted Cara to evoke that spirit; she’s young, fearless, an ordinary girl from Alabama, but at the same time an extraordinary girl. She personifies that attitude of the Christopher Kane girl, something quite indomitable.' 

The Outnet

The Outnet Autumn Winter 2017

Featuring Amber Valletta and Missy Rayder, photographer Riccardo Vimercati, captures the iconic models around London as if shot by a third friend. The results are said to create a 'vantage point that allows the brand to create an honest feeling of intimacy between both the friends and the audience.' Showcasing key trends and silhouettes from the new season, looks include pieces from Marni, Ellery and Victoria Beckham, available on the site come fall.

Tiffany & Co.

Tiffany & Co. Autumn Winter 2017

Shot by fashion photographers Inez & Vinoodh, for autumn winter 2017 Tiffany & Co. brings together six personalities from different disciplines including actress Elle Fanning, singer/ songwriter Janelle Monáe, Principal dancer for the Bolshoi Ballet and America Ballet Theater David Hallberg and the actress, singer and model Zoë Kravitz. The campaign is said to reflect 'the personal style and influence of the men and women who have worn Tiffany jewelry throughout the brand’s 180-year history.' Speaking about the campaign, Reed Krakoff, chief artistic officer, Tiffany & Co. said: 'Tiffany has always stood for the ideals of creativity, passion and optimism. These portraits epitomize individuality, embracing the natural beauty and unique style of each talent.'

Atelier Swarovski

Celebrating the 10th anniversary of Atelier Swarovski, the jewellery brand joined forces with photographer Barnaby Roper to create a campaign that honours a decade of empowering and adorning women with responsibly sourced and beautifully crafted jewellery. Styled by Edward Enninful, the star-studded campaign features the supermodels Karlie Kloss, Naomie Haaris and Maye Musk. As strong and inspirational women, the models chosen completely embody Swarovski’s values.

 

 
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