Why Chanel's Gabrielle Is The Next 'It' Bag

Why Chanel's Gabrielle Is The Next 'It' Bag
CHANEL's Gabrielle bags

Watch Cara Delevingne, Kristen Stewart, Caroline de Maigret and Pharrell Williams whistling, singing and laughing for Chanel...

Luxury fashion house, Chanel have released four teaser videos for its new Gabrielle bag campaign, named after its founder Gabrielle (Coco) Chanel. The Instagram-size clips feature Cara Delevingne, Kristen Stewart, Caroline de Maigret and Pharrell Williams pronouncing Gabrielle in their own way.

'Everyone called her Coco but her real name was Gabrielle,' explains Chanel creative director Karl Lagerfeld. 'It’s the perfect name for a handbag that has all the codes of Chanel.'Filmed on a loop, each friend and ambassador of the brand, does their own thing - think whistling, singling, laughing and telling their own stories of Chanel.

 

And now at last the bags have been revealed...

CHANEL's Gabrielle bags

The first big bag launch for the brand in three years, there are four different styles available. Each one sports the brand's trademare chain, quilting and of course double CC logo.

CHANEL's Gabrielle bags

Starting from £2,650 for the Gabrielle small hobo style, they've already been sported on influencers including Veronika Heilbrunner who posted the below on her Instagram. As you can see the straps can be adapated meaning it can be worn both cross-body and as a backpack.

 

More exciting news is come later this year with a Chanel new fragrance aptly dubbed Gabrielle too.

 
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