Have you seen the new Saint Laurent Le Smoking campaign?
Jane Birkin is just the ultimate French cool girl. A 70s style icon, she’s been a fashion inspiration for pretty much ever… We all know about her eponymous Hermes Birkin, the most famous bag on the planet, and look back forty years, she’s pioneering trends we’re wearing now... Glovey pumps, wicker baskets, raw hem jeans, stripes, flares, suits.
Forget Instagram and #couplegoals, Jane Birkin and Serge Gainsbourg levels of understated cool are totally unheard of nowadays.
'Effortless chic' is too cliche for someone who’s so effortlessly chic they don’t really buy into the fashion thang. Though she pops up at fashion week, in slouchy denim alongside sassy daughter Lou Doillon, she always seems slightly above it — an inspiration from afar.
After avoiding high fashion campaigns, she’s featuring in Saint Laurent’s Music Project, an ongoing series celebrating iconic figures like Courtney Love and Joni Mitchell who have inspired creative director Hedi Slimane.
In a fitting move, Birkin is wearing a Le Smoking suit, the brand’s revolutionary signature tuxedo Yves Saint Laurent designed in 1966 and a look she’s been working since it started.
It follows a trend for iconic celebs fronting high fashion campaigns — Joan Didion for Celine, Bette Midler for Marc Jacobs, Sophia Loren for Dolce & Gabbana — and we RATE it.