David Beckham is likely to get a whole host of new fans come February 2, when his underwear advert for H&M is broadcast during America's annual Super Bowl.
The Swedish retailer has bagged a highly-coveted 30 second slot during the televised football game to show its ad for Bodywear which features 38-year-old Becks in a pair of briefs and vest.
The Super Bowl is one of the largest sporting events in the world, and is watched by around 90 million people. That's a lot of pairs of eyes focusing on Beckham's body.
The father-of-four has been a model for H&M since 2012, but recently said in an interview with The Showbiz 411 that he was 'getting a bit old' to do his H&M ads.
Well, David, we have to disagree. And we think the rest of the world will, too.
By Olivia Marks
Got a tablet? You can now download In Style magazine straight to your iPad, Kindle (just search the store for 'instyle magazine'), Nook or Google Nexus.
Watch David Beckham's last H&M advert...