It's one of the most successful men's fashion blogs in New York, but its star is not a suave ex male model or hot photographer, but a Shiba Inu dog called Bodhi.
Menswear Dog - as Bodhi is better known - has been entertaining us for quite some time with his endlessly dapper array of looks.
And while the premise of a dog dressed up in jackets, collared shirts and sunglasses might sound funny (and it is), there are also some great take-home style tips in there for men looking to sharpen up their look.
And because men's style tends to fall apart when the mercury rises - as InStyle's fashion features editor Hannah Rochell points out here - we've selected some of Menswear Dog's best summer looks as a handy guide to staying suave in the heat.
1) The classic breton stripe
We say: No man looks bad in a good quality breton stripe jumper - fact.
Menswear Dog says: "It's perfect on its own with jeans and sneakers, or equally dashing as a contrast piece layered under a shirt."
Wear with: White jeans, blue suede loafers and a walnut belt
2) The grey linen suit
We say: A grey linen suit teamed with a pink shirt is your summer formal wear best friend. Perfect for a relaxed summer wedding or a lounge suit dress code.
Menswear Dog says: "Be warned: after an entire day of wear you'll be suit-deep in wrinkles, so it's better to skip this for the working week and save it for that special outdoor event."
Wear with: Oxford shirt, walnut Oxfords, a knitted tie and a floral pocket square.
3) The tank top
We say: Ray bans and a loose 80s tank top = your festival wardobe sorted.
Menswear Dog says: "This is pretty casual fare, though, meant to be worn with jeans or shorts and with only the utmost confidence."
Wear with: Swimming trunks, slip-on espadrilles and Wayfarer sunglasses
4) The polo shirt
We say: A massive womenswear trend this summer too, the polo shirt is your essential preppy wardrobe addition, especially with some retro stripes on the sleeves.
Menswear Dog says: "Try to find ones with the classic ribbed trim on the sleeve - it not only looks nice, it helps accentuate your arms by visually separating your shoulders and biceps."
Wear with: Khaki trousers, white tennis shoes, tortoiseshell glasses.
5) The Panama
We say: Any man can wear a panama, the key is to keep the stying very simple.
Menswear Dog says: "When in doubt, throw on a Panama hat to add a touch of sophistication to an otherwise casual outfit."
Wear with: A white polo shirt, linen trousers and slip-on espadrilles.
Extracted from Menswear Dog Presents: The New Classics by David Fung and Yena Kim (Artisan, £11.99). Copyright © 2015. Photographs by David Fung and Yena Kim