Watch: David Beckham's underwear-clad H&M Bodywear ad

Intro Deck: 

The fruits of Guy Ritchie and David Beckham's collaboration for H&M's Bodywear collection have finally been unveiled…

Having released several ranges of underwear for high street fashion favourite H&M, starred in print campaigns and promotional stunts across several fashion capitals, David Beckham's next move is to take centre-stage in his own boxer-clad mini movie for H&M's new Bodywear collection, directed by Guy Ritchie, no less.


Making its worldwide debut today, the underwear adventure story, sees David perform a triathlon in pursuit of his lost dressing gown. Tongue-in-cheek and lovely to look at, we're sure you'll agree.

H&M will also have David on hand to answer any burning questions you might have via Twitter today. Stay tuned at ‪@hm‬ and keep the hostage ‪#AskBeckham‬ on hand.



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