Having released several ranges of underwear for high street fashion favourite H&M, starred in print campaigns and promotional stunts across several fashion capitals, David Beckham's next move is to take centre-stage in his own boxer-clad mini movie for H&M's new Bodywear collection, directed by Guy Ritchie, no less.
Making its worldwide debut today, the underwear adventure story, sees David perform a triathlon in pursuit of his lost dressing gown. Tongue-in-cheek and lovely to look at, we're sure you'll agree.
H&M will also have David on hand to answer any burning questions you might have via Twitter today. Stay tuned at @hm and keep the hostage #AskBeckham on hand.