Launching their debut fragrance Our Moment, Harry Styles, Liam Payne, Louis Tomlinson, Zayn Malik and Niall Horan whipped their fans into a frenzy at the official unveiling in London.
It seems everything they touch turns to gold and we expect this latest release from the UK’s biggest pop export, One Direction to be no different.
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The fragrance, which will launch exclusively at Harrods on 25 August before becoming available nationwide in September, contains pink grapefruit, wild berries, redcurrants, jasmine and freesia tones and comes packaged in a pink floral bottle with crown detailing.
Speaking at the launch at London’s iconic Gerkin skyscraper heart-throb Harry Styles said: “It’s been a long and exciting process and we’re really proud to have made a One Direction fragrance."
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All five bandmates were at the event to show their enthusiasm for the new venture, with Liam Payne adding: "We love the idea behind a fragrance as you mix individual scents to create something so much better!"
No doubt the hardcore 1D fans will be queueing up around the clock to get a chance to smell like their favourite boyband.