#WakeUpCall – Introducing The New Ice Bucket Challenge...

The latest social-media led charity campaign has surfaced, but will it raise as much awareness as the infamous Ice Bucket Challenge?

 

Loading

View on Instagram

 

 

A couple of months ago, you couldn't log on to your Facebook account or peruse your Instagram feed without seeing one of your pals or a celebrity you follow dose themselves in ice-cold water, and it was all in a bid to raise awareness and funding for The ALS Association; a charity with a mission to offer support to Lou Gehrig's Disease sufferers and their families. 

Here's how the Ice Bucket Challenge worked: you;d be nominated by a friend and then you'd have the choice as to whether or not to have ice-riddled water thrown over you. Should you accept, you'd be advised to donate a small amount of money to the charity which, in turn, would allow you to nominate three people of your choice to taken on the challenge for themselves. Should you decline, you'd be expected to donate a more substantial amount of money to The ALS Association to rid you of your fate... 

Needless to say, the campaign became a worldwide phenomenon with everyone from Victoria Beckham to George. W. Bush doing their bit for the charity and, as a direct result of the Ice Bucket Challenge, the total amount raised for the cause is said to have peaked at a whopping $98.2 million between July 29 and August 28 this year - compared with $2.7m donated during the same period last year. That's around £61.4 million compared to £1.68 million in terms of the GBP. We don't know about you, but we reckon that's a pretty impressive success rate...

Following in the footsteps of the Ice Bucket Challenge, it looks like another important charity is trying to emulate the craze's success...

https://twitter.com/Jemima_Khan/status/518829491645595649

In a bid to help Syrian refugees, world renowned charity UNICEF has started a new hashtag campaign entitled #WakeUpCall. To get in on the action, you simply take a photograph of yourself as soon as you wake up in the morning and post it to your Instagram/Twitter/Facebook account using the tag #WakeUpCall. Again, once you have completed the task, you are encouraged to donate £5 to the cause by texting the word SYRIA to 70007 or, to contribute a larger amount, you're advised to head to the campaign's website, www.wakeupcall.org.uk

It's only in it's early stages but well-known celebrities and fashion icons are already lending their support to the campaign with the likes of Laura Bailey, Claudia Winkleman and Jemima Khan already posting their just-out-of-bed selfies. 

Nominations are also coming in thick and fast with Jeremy Clarkson, Simon Le Bon, Olympia Le Tan, Poppy Delevingne, Daisy Lowe and Alexa Chung all being challenged by their show-biz friends to take part. 

We can only hope that this campaign takes off just as much as its predecessor. After all, it could be the most important selfie you ever take... 

Laura Bailey et all, we salute you! 

By Maxine Eggenberger

 
Back to Top