How would you celebrate opening your first flagship store in the UK? With your very first international TV campaign starring rock royalty and supermodel Georgia May Jagger of course. Or at least that's what jeweller Thomas Sabo have done.
Shot by fashion photography legend Ellen von Unwerth, the ad is glam personified. Set in the city of romance, Paris, the film shows Jagger receiving the most coveted of gifts, a piece of Thomas Sabo jewellery.
And who doesn't love a bit of The Cardigan's 'Lovefool'? In our books it's a massive tune and the perfect soundtrack to the chicest ad currently on our screens.
It might be nearly Christmas but we're feeling all loved up. Whether Christmas or Valentines, we know what we'd like to see with our names on it, just a hint boys…
Thomas Sabo's first UK flagship store is now open on South Molton Street, Mayfair.
By George Driver/@iamgdriver