Whether it's her nude L.K.Bennett courts or her Reiss lace dress, there's no disputing that Kate Middleton has a huge effect on British retail sales. And with department store Debenhams reporting sky-rocketing sales on the Duchess of Cambridge's favourite designer Jenny Packham, it's certainly showing no sign of abating.
While Sarah Burton for Alexander McQueen is Kate's go-to designer for most red carpet occasions, the Duchess balances it out with her other fail-safe favourite, Jenny Packham. Working some of her most iconic gowns - just think that aqua hued chiffon dress at the BOA Olympic concert or the sparkling sugared rose floor-sweeper at the ARK Gala - Kate has now made the designer a household name.
And the figures are there to prove it. Despite the challenging economic climate, Debenhams have reported that Jenny Packham is now their leading occasionwear collection, following its launch in May to the Debenhams' Designers portfolio.
The collection was introduced to Debenhams as part of their goal to make designer ranges accessible on the high street. And clearly it's working!
Speaking about the collaboration, Jenny Packham told press: "As a young girl I was regularly abandoned in Debenhams Southampton whilst my parents disappeared to search for the latest Teasmade or some other ‘must have’ electrical appliance. During this time I lost myself in the rails of 70’s polyester and dreamt of a life in fashion. Therefore it is only natural that I have chosen Debenhams to launch my first High Street collection.
"My collaboration with Debenhams is a great opportunity for me to offer my signature style at an attainable price."
And with dresses starting at around £90, everyone can snap up a little piece of Duchess style!