As the very dishy star of The Hunger Games and Love, Rosie, Brit actor Sam Claflin is a man on the rise. Now a new campaign with Mario Testino and CIROC vodka will celebrate his burgeoning status as our new favourite big screen hearthrob.
In the coming months Testino will hand pick emerging stars from around the world to feature in a new advertisment for the drinks brand, directing and photographing each star in his or her own shoot. Sam Claflin is the first name to be revealed, with other names to be unveiled at a later date.
Right now you can see Mr Claflin starring on our big screens as District 4 rebel Finnick Odair in The Hunger Games, before he goes back to finish filming on the fourth and final installment of the mega franchise, which will hit cinemas in November 2015.
The only bad news (for us at least) is that he's very much spoken for. Last Summer he married his girlfriend and fellow actress Laura Haddock. "'Every five seconds I find myself falling harder and deeper in love with her" he said in a recent interview. If those comments and these pictures are anything to go by, she is one lucky lucky lady.
Behind the scenes with Sam Claflin and Mario Testino for CIROC vodka
By Lucy Pavia / @lucypavia