Taylor Swift

It's big news for Taylor Swift fans, as the campaign video for her latest fragrance has been released on YouTube.

The scent, entitled Taylor by Taylor Swift, is her third perfume to date, following her successful debut perfume, Wonderstruck, and its timely follow up, Wonderstruck Enchanted.

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The 30-second video features a summery montage of Taylor dancing in an asymmetric floaty dress, cruising around in an open-top car and spritzing perfume with friends; all seen through a nostalgic Instagram-filter-style haze and themed with Taylor's own feel-good tune, Starlight.

Taylor Swift's video for new Taylor perfume

And the bottle looks perfectly Princess-esque too showing off a small glass vial with gold and pearl trim complete with crystal stopper, giving off an ultra feminine look to equal luscious fruit, blushing floral and soft wood notes.

Taylor Swift's video for new Taylor perfume

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Speaking of the new scent, Taylor said, "It's sweet, it's sophisticated, it draws you in - it's really my way of translating classic, yet modern, into a perfume." 

After her last two perfumes were a commercial success - recently winning her Celebrity Fragrance of the Year from The Fragrance Foundation Awards – we can't wait to smell this new addition to the Taylor Swift franchise.

Taylor by Taylor Swift perfume bottle

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