Following plenty of hype, the mother-daughter team recently revealed that they had chosen rock chick Taylor as the face of their line, and from these shots it's easy to see why.
The Pretty Reckless singer looks more than at home in the line, which fuses roughed-up leathers, bold prints and preppy knits, akin to the fashionista's own off-duty look.
And who better to capture Taylor in action than Madge herself, who went behind the camera and directed Momsen through her vision in the downtown setting.
It seems Madge has become a bit of an inspiration for Taylor, as she said of her photographer: 'She’s very down to earth for all her success so it was good to see that.'
After seeing such impressive additions to Taylor's modelling repertoire, we can't wait to get a peek at the new shots for her recent venture with John Galliano fragrance.
By Hayley Spencer
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