The BBC has declared war on the X Factor by scheduling Strictly Come Dancing at the same time on Saturday nights in a bid to boost ratings.
The decision was made by the Beeb to increase viewing numbers after the X Factor beat Strictly in the ratings last year. But ITV bosses are furious at the move which effectively asks fans to choose between the two shows.
The two shows will also go head-to-head in the fashion stakes pitting Strictly's Alesha Dixon against X Factor's resident style queen Cheryl Cole.
Strictly's first Saturday show will start at 7.25pm on September 19 and run until 9.05pm while the X Factor will air from 8pm until 9.15 with an hour long overlap. Yikes!
It looks as though we will have to choose between our two fave shows.
By Georgie Hindle