Diane Kruger was announced last week as the face of Calvin Klein's newest scent, Beauty. She wore a stunning white, floor-length Calvin Klein gown to last week's ultra-fashionable Met Ball and graced the red carpet with the label's Creative Director, Francisco Costa.
And we've got the first look at Diane in all her CK clad glory posing for the brand's new fragrance, left. In a rather surprising twist for Calvin Klein advertising, the image used for the Beauty campaign is soft, demure and lacking the usual high octane, sexy glamour of Obsession and Euphoria.
Francisco Costa explained: 'Certainly sex is in our DNA but this fragrance speaks to a different audience. It is very much the spirit of Collection – elegant, sophisticated, timeless and beautiful – and designed to appeal to a more mature customer. This is a woman in her 40s who is self-assured and secure.'
And Diane Kruger is most definitely sophisticated. Wearing a wispy white slip dress and sultry eye make-up, the actress is simply stunning in the CK ads.
By Pat McNulty