Selena Gomez becomes Adidas NEO guest designer

Selena Gomez becomes Adidas NEO guest designer
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Selena Gomez follows in Justin Bieber's footsteps to front new campaign for Adidas NEO…

Selena Gomez is the latest celebrity to act as a style icon and guest designer for the Adidas NEO label. The Wizards of Waverly Place star has signed a three-year deal that will run until the end of 2015, during which she will work with the brand to help design seasonal ranges.

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This partnership follows the news that Justin Beiber has been signed as another of the label’s style icons and is due to launch a new line called Famous Footwear in the US in February 2013.

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Selena has revealed: “I am really enjoying being involved with the design process and NEO is letting me have fun with this. I get to wear the clothes first and have a voice and an opinion and I can’t wait to see the results of our new collection.”

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Selena will front campaigns from Autumn/Winter 2013 and to mark the announcement she attended an adidas NEO press launch in Los Angeles dressed down in a cool plaid shirt with a skull T-shirt underneath, jeans, hi-tops and beanie hat.

By Bernadette Cornish

 
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