After working on her organically-inspired new scent for over a year, our favourite Friend has seen fit to strip herself down to rock a similarly au naturel look for the campaign shots.
A sultry and blanket-clad Jen An poses beside the seaside working beachy-looking locks and a bronzed glow.
Having been heavily involved in the creatives of producing the fragrance, seeing it through from inception to fruition, she insists she wanted the fragrance to smell natural.
Jen says she is looking forward to ladies admiring the scent and asking: ‘What is that? You smell great!’
The scent will sell exclusively in Harrods from June, before being released internationally, so us lucky Brits will be able to get our hands on it ahead of our American counterparts.
We can only hope it inspires us to throw similar caution to the wind when we're ready to hit the beach!
By Hayley Spencer