Evan Rachel Wood, currently starring in True Blood as the vampire queen of Louisiana, is the face of Guilty, Gucci’s sexy new eau de toilette. She joins James Franco, who is the face of men’s fragrance Gucci by Gucci Sport, in the Gucci family.


And the ads are positively sizzling – a bronzed Evan sports smoky eyes and gets up close and very personal with action star Chris Evans (you’ll see him next in Edgar Wright’s Scott Pilgrim Vs the World, out on 25 August).

Gucci have said that the oriental/floral blend scent is for a: 'bold and daring glam girl who thinks only of pleasure'. And Gucci creative director Frida Giannini says she never thought of editing out Evan’s tattoo as they didn’t want to transform her into someone else.


'I have always admired her confidence and her ability to transform herself in front of the camera,' says Frida. 'She is incredible, very sexy, and her eyes and face really attract the people of her generation.'

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Guilty by Gucci eau de toilette is out in September, from £33.

By Harriet Reuter Hapgood