Emma Watson has always been an advocate for fairtrade but she didn’t feel there was anything out there that ticked the ethical box while still being cool enough for girls of her age.
After a lot of careful design consideration Emma stripped her wardrobe back to her absolute essentials – the pieces she couldn't live without – and used that as her starting point for her exclusive People Tree collection. So, the line focuses on casual jersey dresses, sweats and stylish everyday wear. (Shop the range here)
And we reckon the influence of Burberry Creative Director Christopher Bailey has rubbed off on Emma. The starlet isn't just the face of the brand, the whole creative process was driven by her and she's put her uniquely British stamp on the collection. Talking about the project Emma said:
“It’s been really nice to be on the other side of the camera for once. I’ve really enjoyed the styling, planning where we were going to have the shoot, choosing the models, hair and make-up. I chose the location as it had so much within it. There is an orchard, there is a place to have a tea party, there’s a swing, beautiful scenery, a lake, plants and flowers. Everything really, even a vegetable garden. It is the perfect idyllic British summer house which is what I wanted.The clothes are very British. It’s very strawberries and cream and tennis.”
They're the kind of clothes you'd want to wear to hang out in with your pals on a Saturday afternoon or a festival – they're young, cool, British but also organic and fairtrade. Indeed, the models Emma chose for her shoot are in fact her friends, including her London flatmate. SEE ALL THE PICS HERE
The images were shot back in August 2009 in Sussex. Though the line wasn't due for release till spring 2010 Emma had to squeeze in the shoot before jetting off to start her university course at Brown in September.
We love this collection that will most definitely be making an appearance in our weekend wardrobes... Bring on those lazy afternoons!
SEE EMMA BEHIND THE SCENES AND TALKING ABOUT THE RANGE IN THE VIDEO BELOW!
By Pat McNulty