See David Beckham in his briefs!

See David Beckham in his briefs!

David Beckham unveils his latest ad for Emporio Armani underwear at Selfridges.

We may have seen it before, but we'll never tire of ogling David Beckham in his underwear. The super-star unveiled the worldwide exclusive of the new Emporio Armani autumn/winter underwear range at Selfridges in London today.

Hoards of people gathered to check out Mr Beckham, who was fresh from a 6-0 England win against Andorra last night, unveil the campaign image (which covered the entire front façade of Selfridges) of himself looking especially buff in his underwear. Dressed in a navy blue Giorgio Armani single-breasted suit, he met 300 lucky fans who won the chance to attend see their idol in person.

Uber-designer Giorgio Armani says: "David has a great sense of style and is an inspiring role model - this is what makes him the perfect partner for Emporio Armani underwear. I am very excited that David Beckham's new campaign image was unveiled exclusively in his home country and where better than at such an iconic retail destination as Selfridges."

By Maria Milano

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