Armani

Armani

We may have seen it before, but we'll never tire of ogling David Beckham in his underwear. The super-star unveiled the worldwide exclusive of the new Emporio Armani autumn/winter underwear range at Selfridges in London today.

Hoards of people gathered to check out Mr Beckham, who was fresh from a 6-0 England win against Andorra last night, unveil the campaign image (which covered the entire front façade of Selfridges) of himself looking especially buff in his underwear. Dressed in a navy blue Giorgio Armani single-breasted suit, he met 300 lucky fans who won the chance to attend see their idol in person.

Uber-designer Giorgio Armani says: "David has a great sense of style and is an inspiring role model - this is what makes him the perfect partner for Emporio Armani underwear. I am very excited that David Beckham's new campaign image was unveiled exclusively in his home country and where better than at such an iconic retail destination as Selfridges."

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By Maria Milano