Beyoncé, who has been on a self-imposed showbiz break to, as she says: 'recharge my batteries' (a break that included mega-hit Telephone with Lady Gaga…), is back! Her new single Why Don’t You Love Me is out on 29 August and she stars in a new campaign for Deréon, featuring huge numbers of tattoos!
Deréon is the baby sister line to Beyoncé’s main fashion label (co-designed with mum Tina Knowles) House of Deréon.
The ads feature B in a platinum blonde wig and covered in body art – which we’ve seen on the runway at Chanel and Louis Vuitton.
Beyoncé describes the campaign as: 60s pin-up girl meets futuristic biker chick'. We love!
By Harriet Reuter Hapgood