It was back in December when we were first given the impression that BIG things were going down amongst the likes of Taylor Swift, Beyoncé and Jay Z who were uncharacteristically papped together celebrating Tay's 25th birthday.
While it could have been the latest in a string of A-list BFF's, we had to wonder why this hardly ever spotted together trio were joining forces. And it looks like we've just found out...
Making an announcement last night, Jay Z unveiled his brand new music-streaming website to the world. Called TIDAL, it's set to rival the the subscription-based Spotify which Swifty fans will bleakly remember Swifty removed her music from last year.
What makes TIDAL and Jay Z's vision different you ask? Here's out cheat-sheet on what you need to know:
- It's being dubbed the the first artist-owned platform for music and video
- TIDAL is designed to give power to the artists whose music is streamed from the site and will give them larger financial return for their music downloads
- As well as a standard subscription for £9.99 a month, Tidal offers a "high fidelity" option for £19.99, which claims to deliver better sound quality. Definitely an upgrade for the seasoned music lovers amongst you...
- TIDAL offers 25 million music tracks
- Unlike its rivals, TIDAL will allow you to take your music with you wherever you go — even sans an Internet connection. Rejoice!
While the company was kick-started back in October of last year, it was only recently that Jay Z snapped it up. Since doing so, he's used his serious connections in the music biz to sign up some of the biggest names in the in industry who each turned out last night to show their allegiance to the platform.
Taking to the stage alongside her husband last night was Beyoncé who was also joined by musical heavyweights Alicia Keys, Arcade Fire, Calvin Harris, Chris Martin, Daft Punk, Jack White, Jason Aldean, J. Cole, Kanye West, Dead Mouse, Madonna, Nicki Minaj, Usher and Rihanna who all own their very own stake in TIDAL.
While the starry line-up all took to the stage, it was Alicia who delivered the main speech at the launch, revealing how they hope to 'forever change the course of music history' and 'preserve music's importance'.
And with such megastars on its roster, we can't see how Spotify will really compete. Tell us, will you be making the switch along with Taylor Swift and Rihanna fans the world over...?