Sarah Jessica to launch new ‘Sex and The City’ scent

Sarah Jessica to launch new ‘Sex and The City’ scent
Coty

Sarah Jessica Parker’s newest fragrance will be based largely around alter ego Carrie Bradshaw

SJP is set to release another fragrance, this time named SJP NYC, with most of its inspiration coming from the American fashion capital and the home of her super-stylish alter ego Carrie Bradshaw in the hugely successful Sex and The City shows.

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The fragrance, which has been designed by SJP, is due to be linked to the highly-anticipated Sex and The City sequel which is set to be released next year.

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The company behind the fragrance, Coty Prestige, wants to link SJP's talent for creating best-selling scents with the hype surrounding the huge movie franchise and have already been working with the film's producers and distributors to leverage the relationship.

Details of the plan are still in development reports WWD, but in-store appearances and promotions tied to the movie's premiere are planned.

The new scent, SJP NYC, has a fruity floral smell with hints of Italian mandarin, strawberries, honeysuckle and vanilla but unfortunately we won't be able to get ours hands on it until the middle of next year.

Until then you can still buy SJP's debut fragrance, which despite being released in 2005 is still in the US top 50 women's fragrances.

By Georgie Hindle

 

 

 
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