Rosie Huntington-Whiteley in Paige Denim

Rosie Huntington-Whiteley in Paige Denim

Rocking spray-on blue metallic jeans and her signature glossy locks at last night’s exclusive launch of Paige Denim at Selfridges, it’s no wonder the brand has named Rosie Huntington-Whiteley as its latest campaign star. We chatted with Rosie and Paige Denim founder Paige Adams-Geller about all things denim.

InStyle: Who are your ultimate denim icons?

Rosie: It’s really hard because every girl looks great in denim but for me I love Kate Moss and Jane Birkin, that kind of rock n roll chick.

Paige: I always think Marianne Faithful looked so cool in jeans. I think the first time I really paid attention to denim was Brooke Shields back in the day in the Calvin Klein ad, that’s when I really thought of denim as sexy. And Blondie, she’s so hot!

InStyle: What’s your favourite style of Paige jeans?

Rosie: I love the Bell Canyon high-waisted flares, they’re really flattering and great to wear with just a t-shirt tucked in which looks super stylish and sophisticated. I also love the Distressed style with the double zip. I wear them with a black tank top or a white T-shirt and it’s just a really great sexy rock n roll look. I live in jeans and a T-shirt!

InStyle: What are your top tips for wearing denim in summer?

Paige: I think a boyfriend jean is perfect for summer, our Jimmy Jimmy jean is so sexy and you can wear them with a tank top and a great pair of sandals and you still feel like the jeans can breathe. Even in the skinny jeans, the rips are natural ventilation!

Rosie: I think summer is always a great time to experiment with lighter colour denim - white or a really light stonewash. I like something a little looser fitting like a boyfriend jean; roll it up above the ankle and wear them with a great heel or flat pumps and a silk shirt and you’re out the door! And denim shorts of course! So great for festivals and gigs, I’m always in denim shorts at home!


InStyle: You’re always in jeans at the airport, do you actually wear them on long haul flights??

Rosie: Oh god no! No way! The secret to looking good in the airport is getting changed on the plane. I always wear a pair of comfortable sweatpants like the ones from my Autograph for M&S range, sit in my PJs and then my jeans are ready to go for when I get to the other side. And a sticky lint roller! That’s a must! I carry a little baby one everywhere.


InStyle: What makes Paige different from other denim brands?

Rosie: For me Paige gives me good arse! Every girl wants to feel taller, she wants to have longer legs in her jeans, she wants her bum to look higher and for me that’s what Paige does. I feel great in them and that’s all you can ask for from a pair of jeans, to feel great!


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By George Driver/@iamgdriver